Marketing news in Europe | Page 2

An overview of news, trends and research in Marketing consulting in Europe:

Customer-centric digital transformations to win out in new normal A handful of forward-looking companies actually thrived during the pandemic – winning new customers and boosting revenues. PwC has taken a closer look at the ‘magic formula’ of these businesses.
27 May 2021
Korn Ferry's Monika van Hoogenvest on social selling in consulting With email marketing in danger of peaking, with jaded clients growing weary of impersonal messaging, a new approach to marketing could see professional services firms deploy a personal touch to culti
26 February 2021
BearingPoint study shows Dutch companies keep raising the digital bar Last month, BearingPoint released the 2021 edition of its annual Digital Leaders Study – a benchmark into the digital commercial maturity of companies across multiple European countries.
11 February 2021
120 players participate in TNO's Marketing & Sales game
03 December 2020
Newcraft helping Ahold Delhaize with Google Marketing roll-out Ahold Delhaize has completed the roll-out of Google Marketing Platform (GMP) in five European countries, as part of the retailer’s transformation agenda to better embrace data-driven working in its marketing function.
04 November 2020
The need for close client relationships in professional services Professional relationships have always been at the heart of the professional services industry, and this will remain true no matter the challenge.
19 October 2020
Four ways how technology can improve customer experience For organisations of all sizes and shapes, playing into changing consumer behaviour trends is key for maintaining a satisfied customer base and hence a competitive edge.
15 October 2020
Deloitte Digital helps Lamborghini boost customer experience Deloitte Digital has worked with Italian client Automobili Lamborghini to innovate its digital customer experience.
25 September 2020
BearingPoint: OEMs need to move with the times to survive As they get further detached from the end customer, automotive original equipment manufacturers (OEMs) and after-sales operators need to adapt to the mobility landscape of the future in order to surv
10 September 2020
Six commercial principles for a stronger post-crisis rebound International research on the back of previous economic downfalls has shown that in every crisis, a small group of companies in fact manage to emerge stronger out of a crisis, grabbing market share f
04 August 2020
CIVITTA's experts on customer lifetime value modelling A customer lifetime value (CLV) is one of the most important metrics in marketing, outlining the total value a company is expected to reap from a customer relationship.
03 August 2020
How to prepare an organisation for B2C direct sales Research from Magnus Red in collaboration with ShoppingTomorrow shows that there are four reasons as to why consumer brands would aim at building a direct sales channel.
19 June 2020
Dutch companies improving their digital commercial maturity Large Dutch companies have improved their digital commercial maturity over the past year, according to new research from BearingPoint.
10 December 2019
The Next Organization develops marketing & sales game The Next Organization’s Marketing & Sales Game has been used by industry-leading organisations such as Jaguar Land Rover and business schools such as Aston Business School and Copenhagen Business Sch
08 November 2019
Consulting firms with the best PR and online reputation For consulting firms anywhere in the world, receiving media attention is an important ambition. A ranking of the consulting firms with the best PR and online reputation.
04 November 2019
Marketing agencies support Park Now's European campaign Park Now Group, the parent behind parking apps Park Now (Germany, France, Austria and Switzerland), RingGo (UK) and Parkmobile en Park-line (Netherlands), has launched a new European brand and campai
25 October 2019
CMOs and marketing managers are preparing for a digital era Data analysis and digitalisation are going to have a huge impact on the Chief Marketing Officer role at many companies, according to a new white paper released by nextcontinent.
05 June 2019
New versus existing clients in the professional services industry The professional services industry of Western Europe is thriving at present – however, with competition in the sector continuing to heat, no organisation can rest on its laurels.
02 May 2019
Bonduelle taps Merkle for agency support in the Benelux Bonduelle, a French multinational producing processed vegetables, has hired Merkle to help the firm design, build and execute its digital and social strategy in the Benelux.
30 April 2019
Marketing consultancy Engagement Factory partners with Marketo Engagement Factory, a marketing consultancy with two offices in Europe, has agreed a collaboration with Adobe subsidiary Marketo.
01 March 2019
Eike Alexander Kraft leads Roland Berger's Marketing & PR team Roland Berger has appointed a new Global Head of Marketing & Communications.
23 January 2019
Capgemini Invent acquires French digital marketing consultancy International professional services firm Capgemini has in home country France acquired June 21, a consulting firm that specialises in digital marketing.
08 October 2018
Fast growing consulting firms invest more in marketing Consultancy firms that invest more in business development and marketing perform commercially better than their peers.
01 October 2018
Record levels of incentives are eroding sales margins of car manufacturers Automotive companies have lean and well managed operations, focused on reducing production and operations costs.
19 September 2018
Accenture, S4 Capital and WPP vying for €300 million MediaMonks deal The Dutch digital production studio MediaMonks is on the verge of being acquired.
09 July 2018
Multinationals BMW and Radisson Hotels call in Accenture Interactive Two large multinationals – BMW Group and Radisson Hotel Group – have called in Accenture Interactive to support their digital marketing and advertising endeavours.
15 May 2018
EY Italy takes on advertising and communication rivals with EY-BrandGroup Two months after announcing its acquisition of Italian advertising and marketing services firm Brand Group, EY has completed the transaction.
22 December 2017

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