OMMAX appoints five new partners across offices
OMMAX, a pan-European digital strategy, technology and AI consultancy, has appointed five new partners across its offices.
Appointed as partners in the Data & AI practice are Sebastian Klötzel and Anatoli Kantarovich.
Klötzel has more than 10 years of experience at the intersection of strategy, data, and AI and assumes end-to-end ownership of AI initiatives, spanning initial strategy, technical implementation, and rollout. His focus is on scaling OMMAX’s Data & AI practice beyond traditional consulting toward a scalable, recurring revenue-oriented business model.
Kantarovich leads architectural oversight for Enterprise Data Platforms. He is an expert in building industrial-grade data pipelines that transform raw data into EBITDA-driving assets. His responsibilities include defining standards for multi-cloud and hybrid-cloud deployments and leading technical due diligence for private equity clients, with a focus on technical debt, scalability, and data integrity.
Appointed a partner in the Digital & AI Strategy practice, Isabelle von Fircks has more than 10 years of experience in building partnerships and scaling commercial organizations. She specializes in designing and scaling high-performing go-to-market and sales teams that drive sustainable revenue growth, with a strong focus on mobility, the mid-market, and large enterprises.
Christian Riede is a partner in the Tech Strategy & AI Transformation wing. With more than 18 years of experience driving technology-enabled value creation, he leads OMMAX’s technology strategy and transformation consulting practice, with responsibility for technology-driven value creation initiatives as well as technology, operational, and AI due diligence on both buy-side and sell-side. He advises private equity investors and corporates.
Rounding off the quintet of senior hires is Felix Marcinowsk, who is a partner in the Digital GTM & AI practice. He leads OMMAX’s digital and AI-driven growth agenda across strategy, customer activation, and customer acquisition. His focus lies in productizing AI-powered growth solutions, including customer activation frameworks, LLM-based sales and marketing copilots, and platform intelligence products.
Commenting on the appointments, Toni Stork, CEO of OMMAX, said: “These promotions are a reflection of both outstanding performance for our clients and our ambition to continue building OMMAX as a leading firm. Strengthening our partner team is a key pillar of our growth strategy and our commitment to delivering measurable value for clients and investors.”
Since its inception in 2011, OMMAX has delivered 3,000+ digital value creation projects and supported 500+ commercial and digital due diligence projects. OMMAX has offices in Munich, London, Amsterdam, Milan, Berlin, and Hamburg.

