Sales news in Europe

An overview of news, trends and research in Sales consulting in Europe:

AI-powered leaders are leapfrogging their peers in digital customer experience The digital customer experience of Dutch companies has improved over the past year, with those that have applied AI and Gen AI strategically making the greatest gains, according to research by Bearin
25 February 2026
How brand DNA is changing the way marketing leaders innovate Chief Marketing Officers (CMOs) are rethinking how they approach innovation.
12 February 2026
Simon-Kucher positioned as Leader in IDC MarketScape benchmark for B2B revenue and profit optimization platforms Global research company IDC has released its 2026 assessment of the world’s leading B2B revenue and pricing platforms – and sitting at the very top of the list is a solution from Simon-Kucher.
05 February 2026
Xebia launches AI tool to help travel companies assimilate customer feedback Global IT consulting firm Xebia has launched a new tool to help travel companies better monitor and understand customer feedback.
26 January 2026
delaware helps Selmers streamline sales with SAP Sales Cloud Selmers, an international provider of advanced machinery for coating and handling steel objects, partnered with delaware to strategically transform its sales operations by successfully integrating th
01 December 2025
How data science and AI are revolutionizing market intelligence Market intelligence is being fundamentally reshaped by data science and AI, which help companies to gain a predictive advantage in their industries.
27 November 2025
UNICEF partners with Simon-Kucher to advance fundraising innovation for children The United Nations Children’s Fund (UNICEF) has entered a global pro bono partnership with strategy consultancy firm Simon-Kucher to drive innovation in fundraising and enhance support for children.
30 September 2025
Telecom operators leaving 40% of customer value untapped Telecom operators around the world are leaving a large chunk of their customer value potential untapped, meaning they are falling short of customer expectations and at the same time missing out on revenue.
09 September 2025
Lely enlists Hammer for international pricing study Facing the need to understand the pricing power of one of its products in numerous international markets, machine and robots manufacturer Lely enlisted Hammer to conduct a pricing benchmark.
17 June 2025
Uncovering what customers want and need with conjoint analysis For companies that want to find out exactly what their customer want, conjoint analysis is one of the most popular methods.
10 June 2025
SparkOptimus helps Orac launch commercial growth plan When Orac, a major European wall decoration company, sought to boost its sales significantly by 2028, the company called in digital consultancy SparkOptimus to help launch a new growth plan.
30 April 2025
Navigating the Margin Growth Paradox: Balancing profit and planet As an economic crunch meets the need for green transformation, commercial directors and pricing leaders are facing a crucial dilemma: How can companies optimize pricing while sticking to sustainabili
04 March 2025
Trends shaping the commercial excellence landscape in 2025 A study from Vesper Commercial Excellence of 130 sales and marketing leaders from around Europe has shed light on the key trends reshaping the commercial landscape.
24 February 2025
Redefining sales enablement with a shift to a proactive hunting mindset The sales environment has undergone a seismic shift. The days of waiting for inbound leads to fill the pipeline are over.
06 January 2025
New BearingPoint platform taps AI to rapidly build customer personas BearingPoint has launched a new product that helps companies near instantly gain an in-depth understanding of their customer – from their needs and preferences, to behaviors and even potential spendi
18 November 2024
Nine areas to consider for improving margins in the retail sector The retail industry faces significant challenges that are putting pressure on margins. As a result, many retailers are launching programs to improve their margins.
14 October 2024
Embedding loyalty into every step of the customer and payments journey Companies are reinventing loyalty programs as new technologies emerge and customer expectations shift.
04 September 2024
AI can transform pricing strategy for promotions and markdowns In the retail industry, artificial intelligence (AI) can play a major role in helping retailers understand optimal pricing strategies, according to analysis from Metyis experts Arshiya Nagi, Arpit Gu
07 August 2024
Freshworks names BearingPoint a consulting partner in Netherlands Freshworks, a global provider of software solutions, has named BearingPoint a consulting partner in the Netherlands. More than 60.
07 June 2024
Wavin teams up with Xebia for digital CX transformation Wavin, the Building & Infrastructure business of Orbia, has brought Xebia on board to help the company improve its digital customer experience.
20 March 2024
Albert Heijn and Merkle win award for Christmas loyalty campaign Supermarket chain Albert Heijn has bagged a Marigold Award for the way it managed to delight its customers during last year’s Christmas – while benefitting its own business as well.
12 October 2023
Research: Consumers keener to engage with 'kind' companies Consumers are happier to spend their money with companies they perceived as ‘kind’ – or in other words, companies that met their expectations of positive environmental and social practices.
18 August 2023
Successfully delivering sales & marketing transformation Implementing transformation programs are notorious for their challenges and pitfalls, and this is no different in the domain of sales & marketing.
24 July 2023
VolkerWessels Telecom works with Hammer on commercial strategy When VolkerWessels Telecom kicked off the process of finetuning the commercial strategy for its network business, the Dutch telecom group brought in Hammer Market Intelligence for support.
05 July 2023
BTS named leading sales consulting and training company International strategy implementation firm BTS has bagged two awards for its sales capabilities, hot on the heels of being named a leading consulting firm in the area of human capital.
10 June 2023
Companies that offer top ESG value see 5x higher revenue growth Sustainability sells: Brands that embrace purpose and sustainability can capture more consumer interest and drive growth.
05 June 2023
High growth professional services firms lead in sales & marketing Top performing firms in the professional services industry spend more on sales & marketing than their underperforming peers and are more mature in business development practices, according to a globa
11 May 2023
Digital drives commercial improvement at Henkel Adhesive When a global adhesives producer sought help in digitising its customer experience, in order to ramp up customer centricity and sales, the company turned to SparkOptimus for counsel.
04 May 2023
Volkswagen hires Cognizant for Irish customer experience project Global automotive group Volkswagen has engaged Cognizant to help it improve its customer experience in the Irish market.
19 April 2023
Three key steps for setting and implementing price increases The current combination of supply chain disruption, soaring oil & gas prices and raw material / commodity prices is causing an inflationary shock. The result? Significant price increases.
22 March 2022
Revisit technology and organisation for commercial success Marc Andre Lein and Simon Andreas Hofmann from management consultancy Impulssum outline why a renewed approach for technology and organisation is core for commercial success.
31 January 2022
How B2B companies can become stars in digital pricing Companies across B2B industries are launching an increasing number of digital pricing transformations to create sustainable value.
16 September 2021

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