Marketing news in Europe

An overview of news, trends and research in Marketing consulting in Europe:

Elbuco taps Hammer’s ongoing market intelligence to shape its consumer strategy To support its commercial planning and decision-making, Elbuco, a Dutch provider of lease solutions, works closely with market intelligence consultancy Hammer.
26 March 2026
AI-powered leaders are leapfrogging their peers in digital customer experience The digital customer experience of Dutch companies has improved over the past year, with those that have applied AI and Gen AI strategically making the greatest gains, according to research by Bearin
25 February 2026
Boutique Swedish consultancy Ctrl Digital bought by multinational Havas Ctrl Digital, a Swedish consultancy specialised in marketing and media analytics, has been acquired by Havas, a global advertising and public relations group.
12 February 2026
How brand DNA is changing the way marketing leaders innovate Chief Marketing Officers (CMOs) are rethinking how they approach innovation.
12 February 2026
Xebia launches AI tool to help travel companies assimilate customer feedback Global IT consulting firm Xebia has launched a new tool to help travel companies better monitor and understand customer feedback.
26 January 2026
Telecom operators leaving 40% of customer value untapped Telecom operators around the world are leaving a large chunk of their customer value potential untapped, meaning they are falling short of customer expectations and at the same time missing out on revenue.
09 September 2025
Improving online channels and products: Alternatives to traditional A/B testing When it comes to exploring how to improve online channels or digital products, the process of validation is essential.
19 June 2025
Uncovering what customers want and need with conjoint analysis For companies that want to find out exactly what their customer want, conjoint analysis is one of the most popular methods.
10 June 2025
PwC launches new brand positioning and ‘So You Can’ campaign PwC has refreshed its brand positioning and identity for the first time in 14 years. The launch is being rolled out globally and supported by the Nike-style campaign ‘So You Can’.
30 April 2025
Odido and Merkle win Marigold Award for TeamNL campaign ahead of Olympic Games Telecom provider Odido has won a Marigold Award for a successful multichannel marketing campaign delivered in the run-up to the Olympic Games in Paris.
18 March 2025
Trends shaping the commercial excellence landscape in 2025 A study from Vesper Commercial Excellence of 130 sales and marketing leaders from around Europe has shed light on the key trends reshaping the commercial landscape.
24 February 2025
New BearingPoint platform taps AI to rapidly build customer personas BearingPoint has launched a new product that helps companies near instantly gain an in-depth understanding of their customer – from their needs and preferences, to behaviors and even potential spendi
18 November 2024
Metyis launches campaign at Schiphol Airport: ‘Others consult, we deliver’ A new advertising campaign for Metyis has taken off at the city’s Schiphol Airport.
30 September 2024
Embedding loyalty into every step of the customer and payments journey Companies are reinventing loyalty programs as new technologies emerge and customer expectations shift.
04 September 2024
Five ways how AI can augment user experience design The emergence of artificial intelligence (AI) is touted to improve many fields of business, with experience design no different.
16 July 2024
Freshworks names BearingPoint a consulting partner in Netherlands Freshworks, a global provider of software solutions, has named BearingPoint a consulting partner in the Netherlands. More than 60.
07 June 2024
Six critical imperatives for a great brand experience What do consumers really want when engaging with brands and purchasing products/services? To help unravel that multi-faceted question, Merkle conducted a survey of over 2,000 consumers worldwide.
30 April 2024
Wavin teams up with Xebia for digital CX transformation Wavin, the Building & Infrastructure business of Orbia, has brought Xebia on board to help the company improve its digital customer experience.
20 March 2024
French ministry selects PMP Strategy for future of advertising study France’s Ministry of Culture and Regulatory Authority for Audiovisual and Digital Communication (ARCOM) have selected PMP Strategy to lead an economic study on the future of the country’s advertising
23 October 2023
Albert Heijn and Merkle win award for Christmas loyalty campaign Supermarket chain Albert Heijn has bagged a Marigold Award for the way it managed to delight its customers during last year’s Christmas – while benefitting its own business as well.
12 October 2023
Research: Consumers keener to engage with 'kind' companies Consumers are happier to spend their money with companies they perceived as ‘kind’ – or in other words, companies that met their expectations of positive environmental and social practices.
18 August 2023
Successfully delivering sales & marketing transformation Implementing transformation programs are notorious for their challenges and pitfalls, and this is no different in the domain of sales & marketing.
24 July 2023
High growth professional services firms lead in sales & marketing Top performing firms in the professional services industry spend more on sales & marketing than their underperforming peers and are more mature in business development practices, according to a globa
11 May 2023
Volkswagen hires Cognizant for Irish customer experience project Global automotive group Volkswagen has engaged Cognizant to help it improve its customer experience in the Irish market.
19 April 2023
Delivering a frictionless customer experience with the help of MarTech For CMOs seeking to deliver on their customer experience ambitions, marketing technology (MarTech) has become an indispensable companion.
03 January 2023
Adchieve helps companies flourish in the world of online commerce In the world of online commerce, optimising performance on search engines and platforms has become one of the most important strategic differentiators.
08 September 2022
The future of marketing: Build a best-in-class customer experience The nature of marketing is changing rapidly. Today, most consumers expect a sublime experience with a top-notch customer service.
25 August 2022
Revisit technology and organisation for commercial success Marc Andre Lein and Simon Andreas Hofmann from management consultancy Impulssum outline why a renewed approach for technology and organisation is core for commercial success.
31 January 2022
Google’s top EMEA premier partner digital marketing consultancies Google has revealed its top Premier Partners in Europe, the Middle East and Africa (EMEA), announcing winners in six functional categories.
03 November 2021
4 ways how AI can boost the top line of fashion and luxury brands A growing number of fashion and luxury brands are leveraging smart technology and the rich customer data they have at their disposal to make better strategic decisions in the commercial domain.
01 September 2021
Why e-commerce can thrive with near-zero (data) knowledge Online commerce based on the minimal use of data could allow e-commerce businesses to structurally reduce their costs.
13 August 2021
How Webs helped Mollie professionalise its HubSpot Specialist consultancy firm Webs has helped Amsterdam-based digital payments firm Mollie optimise its entire sales operation and boost productivity – by revamping its use of customer relationship man
21 July 2021

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