AI & Gen AI news in Europe

An overview of news, trends and research in AI & Gen AI consulting in Europe:

Czech organizations are progressing with AI – but data is holding them back Companies in the Czech Republic are planning to invest further in artificial intelligence (AI) and scale their use of the technology this year, according to a study by Adastra.
01 April 2026
How AI is transforming procurement: Insights from Sourcing Champions AI has been transforming procurement for years now, but 2026 will see significant leaps in AI capabilities and adoption in a variety of ways.
26 March 2026
How companies can embed AI across people and organisational culture AI has moved beyond the hype to become a reality in everyday work.
18 March 2026
AI is levelling the playing field between small and large companies Business leaders increasingly see AI as one of their top imperatives rather than just an experimental curiosity – and it has become an equalizer for smaller companies.
10 March 2026
Accenture and Mistral AI join forces for sovereign AI in Europe Accenture has entered into a multi-year strategic partnership with Mistral AI, a French provider of artificial intelligence (AI) models and solutions.
02 March 2026
AI-powered leaders are leapfrogging their peers in digital customer experience The digital customer experience of Dutch companies has improved over the past year, with those that have applied AI and Gen AI strategically making the greatest gains, according to research by Bearin
25 February 2026
Bleckmann partners with SparkOptimus for AI implementation Global logistics and fulfillment services company Bleckmann has successfully integrated generative AI (Gen AI) into its commercial operations to accelerate international expansion following a success
18 February 2026
Ecommerce braces for new era of agentic AI shopping A major shift in ecommerce is now underway as autonomous software agents begin to augment human browsing.
18 February 2026
Gen AI in procurement is shifting from broad experimentation to more high-impact areas Procurement organizations across Europe are moving away from broad generative AI (Gen AI) experimentation toward a “selective industrialization” focused on high-impact, proven use cases.
11 February 2026
Consultant or ChatGPT? How to avoid AI irritation and build real expertise It’s a familiar daily moment: you open an email or a proposal and it immediately feels like it was written by an AI. It’s superficial, vague and takes far too long to comb through.
11 February 2026
The hidden cost of AI: New report warns over energy use and environmental impact The rapid adoption of AI is creating a significant strain on resources that often remains unseen by the average user.
11 February 2026
FIDA and AI: Relevance – not regulation – will determine value creation With the EU’s Financial Data Access regulation (FIDA), access to financial data across sectors will soon become standardized.
05 February 2026
Xebia launches AI tool to help travel companies assimilate customer feedback Global IT consulting firm Xebia has launched a new tool to help travel companies better monitor and understand customer feedback.
26 January 2026
Leadership shortfalls amplify workplace concerns about AI A lack of leadership is fuelling anxiety among employees about the impact of artificial intelligence (AI). That is according to new research by Mercer.
21 January 2026
Baris Kavakli (Portera) discusses his predictions for agentic AI in 2026 As agentic AI tools continue to transform enterprise software, organizations that stay ahead of the curve will be among the winners.
21 January 2026
How European consulting firms can overcome generative AI resistance The promise of generative AI in consulting is clear: streamlined research, faster proposal development, and more time for strategic thinking.
07 January 2026
SparkOptimus guide sets out how to realize Generative AI’s true potential Generative AI is one of today’s most hyped technologies, yet realising its benefits is easier said than done.
18 December 2025
BearingPoint achieves Microsoft Copilot Specialization in the Netherlands The Dutch arm of BearingPoint has expanded its suite of generative AI credentials with the Microsoft Copilot Specialization.
12 December 2025
Horváth acquires Studicon to strengthen AI capabilities and launch Horváth.AI Horváth has acquired Studicon, a Stuttgart-based company specialising in AI consultancy and software services.
11 December 2025
AI is reshaping leadership and culture – enter the Jazz Leadership style The AI revolution is forcing leaders to adopt a ‘Jazz Leadership’ style, marked by improvisation and shared creation over command-and-control methods, and a ‘Simulation Culture’.
09 December 2025
How data science and AI are revolutionizing market intelligence Market intelligence is being fundamentally reshaped by data science and AI, which help companies to gain a predictive advantage in their industries.
27 November 2025
AI toolkit and best practices from LexisNexis helps future-proof AI projects The ‘Credible AI Strategy Toolkit’, developed by LexisNexis, is a proven solution for ensuring AI adoption within organisations aligns with ethical and regulatory standards.
21 November 2025
Agentic AI in ecommerce: How merchants can stay relevant For merchants in the retail landscape, the rise of AI agents will fundamentally reshape how they operate and serve consumers.
21 November 2025
BOAL Extrusion enhances operational planning with Beyonder’s AI solution BOAL Extrusion, a Netherlands-based manufacturer of aluminium profiles, has launched a digital transformation programme to enhance its planning and logistics functions.
18 November 2025
Plantion partners with Beyonder for AI-driven core system transformation Plantion, a leading flower auction in the Dutch floriculture sector, has selected Beyonder as its partner for a major system transformation.
29 October 2025
Five steps to embed AI deeply in your organisation Artificial intelligence (AI) is advancing at breakneck speed. Yet for many organisations, turning potential into tangible results is easier said than done.
22 October 2025
How agentic AI can take pricing to the next level In a world where pricing decisions are becoming increasingly complex and dynamic, businesses need intelligent data – and this is where agentic AI comes into play.
15 October 2025
How to turn AI governance into a single control fabric As European banks move to comply with the EU AI Act, many are grappling with growing regulatory overlap.
13 October 2025
Valcon unveils vision to become powerhouse in AI and data-led business transformation European consultancy firm Valcon has unveiled a sharpened strategic vision for the coming years, centred on its ambition to become a powerhouse in AI and data-driven business transformation.
09 October 2025
Driving compliance with EU’s AI Act through Agentic AI agents The EU’s AI Act sends a clear signal to organisations: risk governance, transparency, and accountability are no longer optional, they are central to being compliant.
10 September 2025
Organizations ambitious on AI, but struggling with tangible value Organizations are working hard to realise their AI ambitions, but in practice many remain stuck in the experimental phase or see their scaled-up use cases delivering little tangible value so far.
25 August 2025
Europe lagging behind US in AI arms race, warns Accenture report Firms in Europe have fallen behind the US in the AI arms race, according to a survey from Accenture, which found 56% of 800 large European companies surveyed said they have yet to see true results.
25 August 2025

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